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Guests Per Match
Match Coverage
Tent Venue
A vibrant fan zone where Saudi football culture meets the global spectacle of the World Cup.
How the experience is designed to feel — and what it enables for every guest.
For customers and employees — a curated football experience
Controlled guest list, zero walk-ins
A premium indoor tent venue at Alrajhi Tower Parking
Premium, spaced arrangements for all guests
Unobstructed views from every position via mega screens
A vibrant, celebratory environment throughout the event
Food trucks and light snacks for a complete experience
Who this experience is built for — a curated, invitation-only audience.
Valued Alrajhi Bank customers and premium banking members
Distinguished guests and priority relationship holders
Alrajhi Bank employees across all divisions
Partners, executives, and specially invited guests
Goes beyond the live match broadcasting — the fan zone offers a rich program of engagement and activations. Interactive games, football challenges, and live entertainment keeping the energy alive throughout the day, ensuring guests remain entertained before, during, and after every match.
The zone is designed around four key areas that work together to create a seamless fan experience.
Theater-style seating ensures clear sightlines for all guests. Bean bags, lounge seating, structured chairs, and a dedicated VIP area create a relaxed yet organized environment.
A mix of physical and tech activations — live entertainment, competitions, and a performance stage keep energy high before, during, and after every match.
Accessible restroom facilities, an on-site clinic with ambulance support, and a dedicated prayer area — everything needed to keep 700+ guests comfortable throughout the event.
An outdoor food truck and kiosk area in the parking space offering snacks, sandwiches, and hot & cold beverages — with secondary screens so guests never miss a moment.
Three interior design directions for the ALRAJHI World Cup Experience fan zone — each anchored in the same premium brand identity.
Transforming the Alrajhi Tower parking facility into a premium World Cup fan zone — an indoor tent venue for 700+ guests per match.
Real-world tent structure reference showing the quilted interior finish, lighting configuration, and spatial dimensions for the proposed fan zone setup.
Activations designed to keep the energy alive and ensure guests remain entertained before, during, and after every match.
Touchscreen tables with live tournament stats and Golden Boot tracker. Guests predict outcomes and compete on a live lounge-wide leaderboard.
Floor-to-ceiling LED wall with gesture-controlled World Cup history — including a dedicated Saudi football heritage section.
Step onto a replica World Cup podium — cinematic multi-camera capture with confetti and a branded slow-motion video takeaway.
Note
All activations above can be replicated and placed across multiple parts of the venue, based on final discussions.
Additional activations designed for elevated engagement — blending technology, culture, and brand moments across the fan zone.
A glass "VAR Room" inside the fan zone — guests vote on real controversial match decisions live.
Digital mirrors with real-time face paint filters — team colors, flags, and custom designs to share on socials.
Guests perform iconic player signature celebrations on video — branded copy to keep and share.
Full VR immersion with match highlights — premium headsets in a dedicated zone that puts fans inside the stadium.
60-second digital football manager sim — real tactics, leaderboards, and serious bragging rights.
Note
Additional activations are proposed extensions that can be customized, combined, or adapted based on final venue layout and sponsor requirements.
A smooth and composed experience for every one of the 700+ guests.
Valet parking & greeting at entrance
Registration and credential verification
Guided to designated seating area
Main screen match viewing experience
Activations, games, and live entertainment
Return to match viewing
Graceful exit & valet retrieval
We look forward to creating an unforgettable World Cup Experience for ALRAJHI.